Check the page a customer will actually need
Start with one important service page. Open it on a phone, inspect the initial HTML and follow its enquiry route. Then compare the facts with pricing, About and Contact. A successful check on the homepage does not establish that the rest of the site is complete.
Download the checklist (CSV)The CSV opens in a spreadsheet application. It contains check descriptions and blank status, evidence, owner and date fields. It does not crawl your website automatically.
What to check
- Access: the canonical page returns a successful response and is not blocked or marked noindex unintentionally.
- Discovery: it appears in the sitemap and has a useful internal link from a related page.
- Readable content: the service, location and next step are available as text.
- Business facts: the operator, services, contact details and price information agree across the site.
- Buying questions: explain suitability, process, exclusions and how a customer starts.
- Evidence: distinguish an example from a measured result; link factual claims to sources where appropriate.
- Experience: check image size, mobile layout, keyboard use and form confirmation.
- Representation: structured data and optional AI reference files agree with the public page.
Use evidence instead of a pass-by-assumption
Record the URL, observation date and method for each check. For a response-code check, keep the actual response. For a form check, keep the confirmed outcome without storing personal information in the checklist. For a claim, identify the approved source and the person responsible for checking it.
Use “not checked” when evidence is missing, “needs work” when an issue is confirmed and “verified” only when the relevant check passed. A page can be technically ready and still have no search impressions.
Turn findings into a short action list
A broken contact form and a missing service description usually deserve attention before an optional reference file. Transfer confirmed issues to the audit scorecard. Use the audit service outline to discuss work you need help completing.
For guidance on Google's AI search eligibility, consult Google Search Central. It does not require a special AI file or schema type.