Do I need anything ready before I start?
No preparation is required for the first conversation. You don’t need a website, brand kit, marketing plan, or technical setup. Tell us about your business or idea, and we’ll help you work out the next steps.
Good questions. Simple answers.
No preparation. No technical knowledge. A team to guide you.
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FAQ
What is FoundUp?
FoundUp is a managed service for small service businesses, operated by LIGHTHUNTER PTE. LTD. We bring together websites, Generative Engine Optimization (GEO) audits, content and AI visibility monitoring.
Can you help if I don’t have a website?
Yes. We help you build a GEO-friendly website using the business information and brand materials you already have. If something is missing, we guide you through it. You don’t need a finished brief to begin.
What if I already have a website?
Your existing website is a starting point for a GEO audit. We explain the opportunities, help prioritize improvements, and can include ongoing monitoring in the agreed scope. Replacing your website is not an automatic requirement. We can assess whether changes fit your existing platform before recommending a new tool or a rebuild.
Do I need to understand GEO or have a marketing team?
No. FoundUp provides the expertise and guidance. We explain what matters in plain language and give you clear next steps when your input is needed.
How much work will I need to do?
You bring the knowledge of your business. We may ask you to confirm a detail, share a resource, or review a draft. Your team handles the specialist work and keeps your tasks focused, so you don’t have to manage the whole process yourself.
What do the experts and AI agents do?
Experts guide the priorities, while AI agents help with research, analysis and drafting. We check factual claims against sources, and your business confirms important details before publication.
What is the difference between GEO and SEO?
SEO focuses on visibility in search engines. Generative Engine Optimization (GEO) focuses on how your business is discovered and represented in AI-generated answers. Both rely on accessible pages, accurate business information and useful content.
Can FoundUp guarantee AI mentions or recommendations?
No. AI platforms decide which sources and businesses to include, and their answers can change. FoundUp helps improve your foundations, identify opportunities, and monitor changes. We do not guarantee particular mentions, citations, or rankings.
Which AI platforms do you monitor?
Monitoring coverage is defined in each written proposal, including the platforms, questions, markets, languages and reporting frequency.
Our published example uses the DataForSEO ChatGPT LLM Responses API to record authored test questions, returned answers, brand mentions and source links. It is an API observation, not a record of every consumer ChatGPT session. See our published observation record for the method and its limits.
How much does it cost, and how long does it take?
Growth and Pro plan prices, website setup fees and tracking allowances are published on our pricing page. Custom work is quoted separately. Delivery timelines depend on the agreed scope and the information available from your business.
What should a GEO audit deliver?
A useful audit shows the pages and questions reviewed, evidence of the issues, priorities and the next actions. Confirm who will implement the changes and how they will be checked.
Who controls the domain, accounts and website files?
We confirm account access, ownership, subscriptions and handover in the project agreement. Tell us about existing accounts or ownership requirements before accepting a proposal.
What evidence can I review before choosing FoundUp?
Our website audit and AI prompt-testing baseline document work on this site, including methods, dated observations and limitations. These are FoundUp records, not customer case studies.
How do I correct something on this site?
Email info@getfoundup.ai with the page URL, the statement and a supporting source. We record material corrections in the affected article.
Does submitting the form start a paid project?
No. The form sends an enquiry for review. Paid work starts only after a separate proposal or statement of work is accepted. If submission fails, email info@getfoundup.ai.